The COVID-19 pandemic dramatically impacted the travel industry, forcing marketers to swiftly shift their messaging and communications mix. During any uncertain time, travel brands need to be able to provide reassurance to customers while looking ahead to better times to come and serving as a source of inspiration. A communication strategy that blends relevant print and digital messaging fosters confidence from loyal customers, as well as prospective travelers.
In this webinar, experts will be discussing:
Successful campaigns that inspired the idea of future travel
Trends in data and personalization tactics
The importance of crisis communication, via internal and external messaging