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The Big Shift – The new era of hyper-personalization, and what it means for printers.

February 23 @ 12:30 - 13:30 EST

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better”
– Jeff Bezos, CEO, Amazon

In the days of mass-mailings, print drove direct marketing, and personalization was using a prospect’s name or purchase history. Today, the hyper-personalized customer experience is driven by digital fact gathering such as browsing behaviour, in-application behaviour and engagement data to interpret a customer’s intent.

With the face of this $8 billion US$ market changing so dramatically – what opportunities exist for printers? Printers already have the equipment – what is needed is the ability to create software to help customers who are travelling down the hyper-personalization path.

A terrific learning opportunity is being presented by 3 leaders in the “Direct” business as they discuss how hyper-personalization works, what challenges it presents for marketers, and where printers can create a niche helping these marketers – without having to purchase equipment.

Details

Date:
February 23
Time:
12:30 - 13:30 EST
Event Categories:
,
https://hp.zoom.us/webinar/register/WN_ZbFEAl9wSuqBA3bbGtef1g

Venue

Virtual

Organizer

Digital Imaging Association
Phone:
416.254.4941
Email:
marg@digitalimagingassociation.com
View Organizer Website

Details

Date:
February 23
Time:
12:30 - 13:30 EST
Event Categories:
,
https://hp.zoom.us/webinar/register/WN_ZbFEAl9wSuqBA3bbGtef1g

Venue

Virtual

Organizer

Digital Imaging Association
Phone:
416.254.4941
Email:
marg@digitalimagingassociation.com
View Organizer Website