With face-to-face business events on hiatus, B2B marketers have been scrambling to find the best methods for connecting with prospective customers during the pandemic. This economic crisis has also altered the needs and budgets of existing clients, prompting a shift in messaging and increased necessity for innovation and personalization. To stand out now and in the future, B2B sellers need to focus on creating memorable experiences in both online and offline environments.
In this webinar, experts will be discussing:
- How to reach business contacts while they’re working from home
- Integrating direct mail with digital to drive response
- Top techniques for multichannel campaign measurement