With the expansion of technology, a growing focus on the customer experience, and a rise in online communities, marketers need to have a firm understanding of trends in the B2B segment to effectively communicate with their audience.
In this webinar, the experts will discuss:
- Top 12 trends in the B2B space and how it affects brands and marketers
- Advances in technology and how to benefit from them
- The difference between retention and acquisition
- How changes in the event space and workplace can affect B2B marketing