Today’s organizations have many communication options to reach, engage, and communicate with customers and prospects. Despite the increase in available communication options, print continues to play a fundamental and valuable role in supporting organizations in marketing efforts, customer outreach, and mission-critical business activities.

This webinar will mix market research and the real-world experiences of print providers to answer the following questions:

• What is print’s role and value in today’s media mix?
• How is the combination of print and digital marketing delivering customer results?
• What do today’s print customers value and expect from their providers?
• What actions and investments are print providers taking to meet customer demands and improve communication effectiveness?
• What are the best practices for leveraging digital printing to personalize direct mail and customer communications?