Characterizing its online event as “four weeks of community-based, content-rich Insight Days beginning October 5 and running through to October 26,” PRINTING United (Fairfax, Virginia) recently announced the decision to transition from an in-person event in Atlanta, Georgia, to a comprehensive digital platform. Show organizers released this update on its plans to present four “power-packed” weeks of hosted global programming and new-product announcements.
“The PRINTING United Digital Experience provides a unique opportunity to bring those highly anticipated product launches and engagements to the printing community at large, both from an exhibitor and attendee standpoint,” said Mark Subers, President of PRINTING United. “Our expert team has worked diligently to build a unique digital model to ensure that all market segments have a front row seat to this powerful, guided event, to further enhance opportunities for engagement and interaction.” A new Insight Days series will kick off each week highlighting a different community focus spanning apparel, commercial, digital textile, graphics/wide-format, in-plant, industrial, mailing/fulfillment, and packaging printing. In this new format, said organizers, the printing industry will together experience a variety of highly focused, hosted tracks and exclusive ways in which vendors and customers can interact.
“The energy and enthusiasm we’ve received from our partners as they learn more about the new PRINTING United Digital Experience platform is profound,” said Ford Bowers, President and CEO of the PRINTING United Alliance. “While we are disappointed not to be able to convene in person this year, we are committed to delivering on our promise in bringing the latest in technology, education and innovation to our industry in 2020. While the event will take shape differently than originally planned, it will undoubtedly serve as intended to our vast audiences nevertheless.”
“The printing industry greatly needed this event to go on this year, both from a sales perspective and for peer engagement in general,” said Marco Boer, Vice President of IT Strategies. “PRINTING United’s convergent roots allows for a seamless transition to this exceptional online platform, one of which we are proud to support. Our team appreciates the opportunity and limelight to share in experiencing the newest technology that companies in our industry have worked so hard to bring to market, and waited all year to debut.”