The consumer experience is at the heart of creating successful labels and packaging, and understanding evolving buying behaviors and consumer values is an essential step for printers and converters to take in serving their brand owner customers. With the latest printing technologies allowing brands to connect with consumers unlike ever before, keeping the consumer experience at the forefront of packaging production is a surefire way to stay ahead of the competition.
In this webinar, we’ll explore how consumers’ interactions with brands, products, and packaging has evolved in recent years, and how printers and converters can utilize established and emerging technologies to meet their needs. Attendees will learn the value of creating a personal connection between brands and consumers, and the role that printers play in that equation. Additionally, we’ll explore the importance of establishing a nimble and flexible workflow to help brands adjust to the changes and challenges brought on by the COVID-19 pandemic.
Attendees will hear from a leading expert in branding and marketing, as well as their industry peers. In this webinar, you will learn:
- How the consumer experience has evolved and its impact on packaging.
- Technology you can use to meet the desires of consumers and brands.
- The impact of the current climate on consumers, brands, and packaging.
- The importance of package printers as the conduit between brands and consumers.