Packaging plays an essential role in the marketing and sales relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention and establish the brand’s value proposition. A successful package design strategy requires strong communication between brand owners, agencies, designers, and their vendor partners. New and enhanced technologies from the package printing industry are helping brands pop on the shelf and lift engagement and sales!
This course will cover:
Innovative packaging’s impact on conversions and sales
Cutting-edge production technologies that are enhancing the consumer experience
Brand protection through consistent brand standards and production
Emerging and engaging packaging applications and case studies