As we explore the world of high-impact packaging, it is clear that it’s not just about designing a packaged that “looks pretty”. Instead, it’s crucial that brands understand the competition, do research, and run tests and create mock-ups.
In this session:
- Learn how to identify the competition and understand how to differentiate on shelf
- Get a deep-dive into the intricacies of packaging prototyping
- Hear directly from a brand that recently underwent a packaging and branding redesign and what it entailed