drupa 2020 will again be occupying all the available halls at Düsseldorf Exhibition Centre. The profile of the event is clearly structured and encompasses the following product groups:
1. Prepress / Print
2. Premedia / Multichannel
3. Post press / Converting / Packaging
4. Future Technologies
6. Equipment / Services / Infrastructure
Sabine Geldermann, Director of drupa and Global Head of Print Technologies at Messe Düsseldorf, is convinced that the trade fair will demonstrate the dynamism and innovative capabilities of the entire printing industry: “drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very apparent in recent years that the appeal of print products is growing as the technology steadily advances. Print is conquering new dimensions with haptic elements, innovative materials and finishing techniques that engage the senses in previously unknown ways for an entirely new experience. What is more, global trends such as the circular economy, artificial intelligence, the platform economy and connected consumers are forces that will have a growing influence on processes in the industry.”
The various megatrends will take the lead at drupa with special forums or “Hot Spots”: drupa cube, dna – drupa next age, touchpoint packaging, touchpoint 3D fab+print and touchpoint textile. They provide a unique setting for transferring knowledge and sharing experiences that reflects the competence and creativity of the industry. Beyond the special forums, innumerable exhibitors will also be showcasing new solutions in these segments at their stands.