As the global pandemic has taken hold, brands are finding different ways to engage with their loyal customers. The perception of direct sending is that it’s an old-school marketing tactic no longer needed in the digital age. But nothing could be further from the truth! In an era of heightened social isolation, direct mail matters. People have renewed their excitement for hand-delivered items. And according to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. Individuals still have a strong desire for authentic connections. In this webinar you will hear from industry experts about:
How has direct mail changed with COVID-19?
What can we expect moving into 2021 and beyond?
Strategies to make direct mail more effective
Integration with omni-channel communications