2021 Industry Survey Results

In the Fall of 2021, We created a short survey for graphic communications industry employers to assemble key data related to education and employment in the graphic communications industry.

The information gained will be used to guide our strategy and activities in the short, medium and long term.

Following are some highlights of the results along with summaries of the responses to each survey question.

Highlights

Top 3 – Company Programs

The percent of respondents who indicated they had these programs in their company.

79% Employee Training & Development

70% Environmental or Sustainability

58% Diversity, Equity and Inclusion

Top 3 – Recruiting Methods

The percent of respondents who indicated they used these recruiting methods in their company.

84% LinkedIn

84% Networking / Referrals

74% Schools

Top 3 – Difficult Roles to Fill

The percent of respondents who indicated these roles were difficult to fill.

72% Pressroom

70% Production Management

67% Estimating

Top 3 – Reasons People are Attracted to the Industry

The percent of respondents who indicated, in their opinion, these reasons attract people to the industry.

84% Technology

70% Growth Opportunities

63% Compensation

Top 3 – Employee Training Sources

The percent of respondents who indicated they used these sources for employee training.

84% Internal Training

70% Equipment Supplier

44% Post Secondary Institutions

Top 3 – Reasons to use an Exclusive Job Board

The percent of respondents who indicated they would use a job board with exclusive access to Canadian Printing Industries Scholarship students.

91% To Post Available Jobs

74% To Review Student Resumes

63% To Feature Their Business

Data Summary

Location

Respondents were asked to provide their address.

Province % of Submissions
British Columbia 16%
Alberta 2%
Saskatchewan 0%
Manitoba 2%
Ontario 56%
Quebec 5%
New Brunswick 5%
Nova Scotia 12%
Prince Edward Island 2%
Newfoundland and Labrador 0%
Total 100%

Company Business

Respondents were asked to select any that apply.

Business Area % of Submissions
Commercial Printing 63%
Sign Graphics/Large Format Printing 49%
Graphic Design 44%
Manufacturer/Supplier 44%
Packaging Printing 40%
Fulfillment 40%
Logistics/Distribution 40%
Other 26%
Print Buyer 21%
Advertising 9%

Company Programs

Respondents were asked to select any that apply.

Program Type % of Submissions
Employee Training and Development 79%
Environmental or Sustainability 70%
Diversity, Equity and Inclusion 58%
Employee Succession Plan 53%
Other 7%

Recruiting Methods

Respondents were asked to select any that apply.

Recruitment Type % of Submissions
LinkedIn 84%
Networking/Referrals 84%
Schools 74%
Internal Postings 72%
Postings on Company Website 70%
Dedicated Job Sites 56%
Professional Recruiting Services 51%
Newspaper 12%
Other 9%

Schools Used for Recruitment

Respondents were asked to select any that apply.

Schools % of Submissions
Ryerson University 53%
Nova Scotia Community College (NSCC) 19%
British Columbia Institute of Technology (BCIT) 16%
College Ahuntsic 7%
New Brunswick Community College (NBCC) 7%
Other 7%
Manitoba Institute of Trades & Technology (MITT) 5%
Northern Alberta Institute of Technology (NAIT) 2%
Southern Alberta Institute of Technology (SAIT) 2%
Rosemount Technology Centre 2%
Saskatchewan Polytechnic 0%
College of the North Atlantic (CNA) 0%

These full time positions are appropriate for new graduates

Respondents were asked to select from Strongly Disagree, Disagree, Neutral, Agree or Strongly Agree.

Position Agree or Strongly Agree
Customer Service 86%
Prepress 74%
Sales 72%
Marketing 70%
Design and Creative 67%
Finishing 65%
Pressroom 58%
IT & Systems 58%
Logistics/Fulfillment 51%
Estimating 44%
Buyer/Procurement 44%
Production Management 42%
Finance 33%
Human Resources 33%

Positions where your business has part time, summer, intern or co-op opportunities from time to time

Respondents were asked to select from Strongly Disagree, Disagree, Neutral, Agree or Strongly Agree.

Position Agree or Strongly Agree
Finishing 51%
Customer Service 49%
Design and Creative 42%
Prepress 42%
Marketing 35%
Pressroom 28%
Logistics/Fulfillment 21%
Production Management 19%
Sales 16%
IT & Systems 16%
Estimating 12%
Human Resources 12%
Other 12%
Buyer/Procurement 9%
Finance 7%

These positions are difficult to fill

Respondents were asked to select from Strongly Disagree, Disagree, Neutral, Agree or Strongly Agree.

Position Agree or Strongly Agree
Pressroom 72%
Production Management 70%
Estimating 67%
Sales 63%
Finishing 58%
Logistics/Fulfillment 53%
Prepress 40%
Marketing 40%
IT & Systems 40%
Customer Service 35%
Buyer/Procurement 33%
Finance 30%
Human Resources 23%
Design and Creative 19%

Anything that, in your opinion, attracts people to the graphic communications industry

Respondents were asked to select any that apply.

Reasons % of Submissions
Technology 84%
Growth Opportunities 70%
Compensation 63%
Relationship (family or friends) 60%
Job Security 49%
Other 9%

The following skills are important for prepress, press and finishing positions

Respondents were asked to select from Strongly Disagree, Disagree, Neutral, Agree or Strongly Agree.

Skill Agree or Strongly Agree
Technical Skills 93%
Dexterity 88%
Mechanical Aptitude 86%
Computer Skills 81%
Decision Making Skills 79%

Educational sources used by your business for employee training

Respondents were asked to select any that apply.

Source % of Submissions
Internal Training 84%
Equipment Supplier 70%
Post Secondary Institutions 44%
Apprenticeships 33%
Other 5%

Would your business utilize a job board with exclusive access to Canadian Printing Industries Scholarship Students

Respondents were asked to select any that apply.

Reason % of Submissions
To post available jobs 91%
To review student resumes 74%
To feature your business 63%

Do you or does your business donate to Canadian Print Scholarships?

Respondents were asked to select one option.

Response Percent
Yes 56%
No 30%
Not Sure 14%
Total 100%

If yes, select any of these reasons

Respondents were asked to select any that apply.

Reason % of Submissions
To give back to the industry 53%
To demonstrate industry leadership 44%
To support students in their studies 40%
To attract talent to the industry 35%
To create connections with students for future employment 21%